Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Farmer
28%
#78 / 623
View rankingFarmer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Manage nurseries that grow horticultural plants for sale to trade or retail customers, for display or exhibition, or for research.EstimateNo public source provides a precise figure. This is our estimate. | 29% | 12% | +3.5 |
Determine plant growing conditions, such as greenhouses, hydroponics, or natural settings, and set planting and care schedules.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Coordinate clerical, record-keeping, inventory, requisitioning, and marketing activities.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 55% | +5.5 |
Position and regulate plant irrigation systems, and program environmental and irrigation control computers.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Direct the breeding or raising of stock, such as cattle, poultry, or honeybees, using recognized breeding practices to ensure stock improvement.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Collect and record growth, production, and environmental data.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Maintain financial, operational, production, or employment records for farms or ranches.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 55% | +2.2 |
Provide information to customers on the care of trees, shrubs, flowers, plants, and lawns.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 28% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 22% | 28% | +6.2 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- technical equipment for crop production
- crop production principles
- agronomical production principles
- soil structure
- plant species
- agroforestry
- types of storage facilities
- pest control in plants
- ecology
- fertilisation principles
Sources for this job· O*NET 11-9013.00· ESCO/ISCO 6111