Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Fashion model
15%
#625 / 633
View rankingFashion model
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Online castings, cards and diary.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Contracts, agency and invoices.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Pose, walk and last the set.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 6% | +1.4 |
Care for body, skin and energy.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 8% | +1.3 |
Photographer, stylist and brand.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Public image and personal limits.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 15% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Online castings, cards and diary
- Contracts, agency and invoices
- Pose, walk and last the set
- Care for body, skin and energy
- Photographer, stylist and brand
- Public image and personal limits
- modelo de moda
- fashion model
- maniqui
Sources for this job· O*NET 41-9012.00· ESCO/ISCO 5241