Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Firefighter
12%
#633 / 633
View rankingFirefighter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Logs, intervention plans and classroom training.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Prevention inspections and hydrant checks.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Fighting urban or wildland fire.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 4% | +0.9 |
Rescue at height, crash or collapse.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 6% | +1.1 |
Emergency care at the scene.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 8% | +1.3 |
Kit maintenance and station watch.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 12% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- put out fires
- rescue
- enter a fire
- Prevention inspections and hydrant checks
- Fighting urban or wildland fire
- Rescue at height, crash or collapse
- Emergency care at the scene
- Kit maintenance and station watch
- bombero
- firefighter
Sources for this job· O*NET 33-2011.00· ESCO/ISCO 5411