Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Fleet dispatcher
28%
#93 / 623
View rankingFleet dispatcher
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Routes, GPS and the day’s plan.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
The stopped truck, the client and reassigning.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Times, tachograph and not burning the hours.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Incidents, warehouse and the delivery that is not there.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The driver, the shortcut and not lying to the client.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Cover the job, and not leaving the route half done.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- dispatch the fleet
- truck GPS
- tachograph
- reassign routes
- driving hours
- delivery incidents
- day plan
- stopped truck
Sources for this job· O*NET 43-5032.00· ESCO/ISCO 4323