Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Forensic pathologist
23%
#306 / 623
View rankingForensic pathologist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Read the history, the police file and the scene notes.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Autopsy, injuries and samples.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 10% | +2.2 |
Report, dating and the causal link.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Give evidence, confirm and hold the lawyer.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Bodily-harm assessment and sick leave.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Chain of custody and owning the opinion.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 23% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- do autopsies
- forensic opinion
- assess injuries
- give evidence
- causal link
- chain of custody
- body at the scene
- bodily harm
Sources for this job· O*NET 29-1222.00· ESCO/ISCO 2212