Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Forklift operator
17%
#577 / 623
View rankingForklift operator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Notes, locations and picking routes.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Drive, lift and stack.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 8% | +1.9 |
Loads, centres of gravity and aisles.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Shift, radio and dock.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Logs, incidents and counts.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Not hitting anyone or a pallet.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 17% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Notes, locations and picking routes
- Drive, lift and stack
- Loads, centres of gravity and aisles
- Shift, radio and dock
- Logs, incidents and counts
- Not hitting anyone or a pallet
- carretillero
- carretilla
- forklift
Sources for this job· O*NET 53-7051.00· ESCO/ISCO 8344