Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 753
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Geomatics engineer
22%
#402 / 753
View rankingGeomatics engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Station, the base and the cloud.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Field, the axis and the one that moved.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Model, the drift and not hiding metres.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Works, the setting-out and going down to see it.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The contractor, the rush and not signing the drift.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
That the axis is there, and not signing metres.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- point clouds
- total stations
- axes
- setting-out
- drift
- bases
- geomatics
- the field
Sources for this job· O*NET 17-1022.00· ESCO/ISCO 2165