Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Graphic designer
28%
#95 / 623
View rankingGraphic designer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Determine size and arrangement of illustrative material and copy, and select style and size of type.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 28% | +3.4 |
Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Use computer software to generate new images.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Key information into computer equipment to create layouts for client or supervisor.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 22% | +1.8 |
Draw and print charts, graphs, illustrations, and other artwork, using computer.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Review final layouts and suggest improvements, as needed.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Maintain archive of images, photos, or previous work products.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Develop graphics and layouts for product illustrations, company logos, and Web sites.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 33% | 28% | +9.2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- design interfaces
- prototypes
- figma
- graphic design
- desktop publishing
- copyright legislation
- respect publication formats
- use creative suite software
- follow a brief
- identify customer's needs
Sources for this job· O*NET 27-1024.00· ESCO/ISCO 2166