Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Growth manager
31%
#35 / 623
View rankingGrowth manager
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Analytics, funnels and growth dashboards.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 52% | +11.4 |
Copy, creatives and test variants.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Design experiments and read causality.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Align product, marketing and sales.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Ads budget and internal negotiation.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
Decide what dies and what scales.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 31% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Analytics, funnels and growth dashboards
- Copy, creatives and test variants
- Design experiments and read causality
- Align product, marketing and sales
- Ads budget and internal negotiation
- Decide what dies and what scales
- growth manager
- growth hacker
- responsable de growth
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431