Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Hairdresser
14%
#619 / 623
View rankingHairdresser
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Diary, client cards and salon social posts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Advise cut and colour from references.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Cut, style and finish in the chair.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 6% | +1.4 |
Colour, highlights and treatments.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 8% | +1.4 |
Hygiene, sterilisation and till.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
Care, retention and handling complaints.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 14% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- cut hair
- colour hair
- haircut
- barbering
- Diary, client cards and salon social posts
- Advise cut and colour from references
- Cut, style and finish in the chair
- Colour, highlights and treatments
- Hygiene, sterilisation and till
- Care, retention and handling complaints
Sources for this job· O*NET 39-5012.00· ESCO/ISCO 5141