Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Health information technician
31%
#43 / 623
View rankingHealth information technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Code ICD, the discharge set and the episode.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Filing, scanning and the missing record.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 48% | +7.7 |
Loans, copies and the judge who wants the file.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Documentation emergencies and the discharge that will not close.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Data quality, audits and billing.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Confidentiality and not losing the record.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 31% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- code ICD-10
- discharge dataset
- file records
- loan records
- health documentation
- scan reports
- clinical data quality
- confidentiality
Sources for this job· O*NET 29-2072.00· ESCO/ISCO 3252