Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Historian
25%
#227 / 623
View rankingHistorian
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Search, transcribe and sort sources.EstimateNo public source provides a precise figure. This is our estimate. | 20% | 45% | +9 |
Draft chapters, cards and bibliography.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 38% | +6.8 |
Archive work and source criticism.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 15% | +2.7 |
Argue the thesis and debate peers.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Teaching, outreach and museums.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
Choose the cut and the question.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 25% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Search, transcribe and sort sources
- Draft chapters, cards and bibliography
- Archive work and source criticism
- Argue the thesis and debate peers
- Teaching, outreach and museums
- Choose the cut and the question
- historiador
- historian
Sources for this job· O*NET 19-3093.00· ESCO/ISCO 2633