IS WORK OVER?

Automation index

How much of a Paid media specialist’s job can AI already do?

A media plan comes earlier. The pixel firing without burning the brand do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Paid media specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Plan, platforms and the pixel.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Creatives, frequency and audience cuts.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client, going live and the campaign that drifts.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, attribution and the last-click fight.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Brand safety and inventory you cannot touch.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That the pixel fires, and not burning extra CPM.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • media plan
  • pixel
  • frequency
  • brand safety
  • attribution
  • creatives
  • audiences
  • digital inventory

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Hospital pharmacist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Transcription, reconciliation and the error.
Estimate

No public source provides a precise figure. This is our estimate.

18%48%+8.6
Validate, the interaction and the one that cannot.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
Chemo, the cabinet and not mixing the batch.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Ward, the doubt and going down to see the patient.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
The board, the expensive drug and not yielding to pressure.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Validate the regimen, and not missing the error.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • meds reconciliation
  • validate regimens
  • chemotherapy
  • interactions
  • compounding cabinet
  • hospital pharmacy
  • expensive drugs
  • medication errors

Sources for this job· O*NET 29-1051.00· ESCO/ISCO 2262

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