Automation index

How much of a Paid media specialist’s job can AI already do?

A media plan comes earlier. The pixel firing without burning the brand do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

28%

AI can already do 28% of this job.

#123 / 623

Paid media specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Plan, platforms and the pixel. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Creatives, frequency and audience cuts. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client, going live and the campaign that drifts. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, attribution and the last-click fight. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Brand safety and inventory you cannot touch. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
That the pixel fires, and not burning extra CPM. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

30%

#53 / 623

Hotel receptionist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Greet, register, and assign rooms to guests of hotels or motels. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Issue room keys and escort instructions to bellhops. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Verify customers' credit, and establish how the customer will pay for the accommodation. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Keep records of room availability and guests' accounts, manually or using computers. Estimate No public source provides a precise figure. This is our estimate.	7%	55%	+3.9
Make and confirm reservations. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Review accounts and charges with guests during the check out process. Estimate No public source provides a precise figure. This is our estimate.	6%	28%	+1.7
Answer inquiries pertaining to hotel services, guest registration, and travel directions, or make recommendations regarding shopping, dining, or entertainment. Estimate No public source provides a precise figure. This is our estimate.	6%	28%	+1.7
Compute bills, collect payments, and make change for guests. Estimate No public source provides a precise figure. This is our estimate.	6%	28%	+1.7
Other less frequent tasks (weight estimated from frequency). Estimate No public source provides a precise figure. This is our estimate.	47%	28%	+13.2
Total	100%		30%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low