Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
HVAC technician
27%
#181 / 623
View rankingHVAC technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Comply with all applicable standards, policies, or procedures, such as safety procedures or the maintenance of a clean work area.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Recommend, develop, or perform preventive or general maintenance procedures, such as cleaning, power-washing, or vacuuming equipment, oiling parts, or changing filters.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Test electrical circuits or components for continuity, using electrical test equipment.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Discuss heating or cooling system malfunctions with users to isolate problems or to verify that repairs corrected malfunctions.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Repair or replace defective equipment, components, or wiring.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Keep records of repairs and replacements made and causes of malfunctions.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 12% | +0.6 |
Record and report time, materials, faults, deficiencies, or other unusual occurrences on work orders.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Install, connect, or adjust thermostats, humidistats, or timers.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 28% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 50% | 28% | +14 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- refrigerants
- electric heating systems
- hydraulics
- thermodynamics
- fluid mechanics
- domestic cooling systems
- electricity
- electrical wiring plans
- mechanics
- work ergonomically
Sources for this job· O*NET 49-9021.00· ESCO/ISCO 7127