Automation index

How much of a Paid media specialist’s job can AI already do?

A media plan comes earlier. The pixel firing without burning the brand do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

28%

AI can already do 28% of this job.

#123 / 633

Paid media specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Plan, platforms and the pixel. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Creatives, frequency and audience cuts. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client, going live and the campaign that drifts. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, attribution and the last-click fight. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Brand safety and inventory you cannot touch. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
That the pixel fires, and not burning extra CPM. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

27%

#143 / 633

Inside sales

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Cadence, list and the call. Estimate No public source provides a precise figure. This is our estimate.	18%	48%	+8.6
Demo, objections and the one who does not answer. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
CRM, the next step and not inflating the pipeline. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
The SDR, the handoff and not fighting the lead. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
The month, the quota and not discounting extra. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
Close without a visit, and that they pick up. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low