Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Intensivist
20%
#455 / 633
View rankingIntensivist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Protocols, scores and the on-call plan.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Airway, vasopressors and the patient who crashes.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Ventilation, balances and taking the tube out.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Bedside ultrasound and ICU procedures.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Family, limits and the yes or no to admission.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
On-call, the error and owning the bed.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 20% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- intubate
- ICU ventilation
- vasopressors
- difficult airway
- bedside ultrasound
- limit treatment
- ICU scores
- extubate
Sources for this job· O*NET 29-1229.00· ESCO/ISCO 2212