Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Interior designer
25%
#242 / 623
View rankingInterior designer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Moodboards, renders and a first plan.EstimateNo public source provides a precise figure. This is our estimate. | 20% | 48% | +9.6 |
Budget, lines and orders.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 38% | +6.1 |
Measure, visit and read the real light.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Works, trades and surprises.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
Client, changes of mind and close.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Taste: what stays and what is noise.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 16% | +2.6 |
| Total | 100% | 25% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- design interfaces
- prototypes
- figma
- Moodboards, renders and a first plan
- Budget, lines and orders
- Measure, visit and read the real light
- Works, trades and surprises
- Client, changes of mind and close
- Taste: what stays and what is noise
- interiorista
Sources for this job· O*NET 27-1025.00· ESCO/ISCO 3432