Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
IT support
30%
#54 / 633
View rankingIT support
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Answer user inquiries regarding computer software or hardware operation to resolve problems.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
Oversee the daily performance of computer systems.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Read technical manuals, confer with users, or conduct computer diagnostics to investigate and resolve problems or to provide technical assistance and support.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Maintain records of daily data communication transactions, problems and remedial actions taken, or installation activities.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 55% | +7.2 |
Set up equipment for employee use, performing or ensuring proper installation of cables, operating systems, or appropriate software.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Install and perform minor repairs to hardware, software, or peripheral equipment, following design or installation specifications.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 12% | +0.8 |
Confer with staff, users, and management to establish requirements for new systems or modifications.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Enter commands and observe system functioning to verify correct operations and detect errors.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
| Total | 100% | 30% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- characteristics of products
- organisational structure
- product comprehension
- keep up to date on product knowledge
- create solutions to problems
- communicate with customers
- manage staff
- use ICT ticketing system
- educate on data confidentiality
- forecast workload
Sources for this job· O*NET 15-1232.00· ESCO/ISCO 3512