Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Lift technician
20%
#463 / 623
View rankingLift technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Diagnosis, codes and the lift history.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Shaft, pit and the cabin rescue.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Service, tensioning and the industry report.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Modernise, doors and the limit switch.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The residents, the porter and the night fault.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Get the person out, and sign the service.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 20% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- cabin rescue
- service lifts
- tension cables
- fault codes
- shaft pit
- cabin doors
- industry report
- modernise lifts
Sources for this job· O*NET 47-4021.00· ESCO/ISCO 7412