Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Locksmith
15%
#609 / 623
View rankingLocksmith
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Emergency diary, quotes and invoices.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Diagnose lock, cylinder and possible pick.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 12% | +2.2 |
Opening, cylinder swap and fitting.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 8% | +1.9 |
Fit electronic locks and access control.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 10% | +1.6 |
Cut keys and manage master systems.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 15% | +2.1 |
Helping a client in trouble, and travel.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 18% | +2.2 |
| Total | 100% | 15% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Emergency diary, quotes and invoices
- Diagnose lock, cylinder and possible pick
- Opening, cylinder swap and fitting
- Fit electronic locks and access control
- Cut keys and manage master systems
- Helping a client in trouble, and travel
- cerrajer
- locksmith
- apertura de puertas
Sources for this job· O*NET 49-9094.00· ESCO/ISCO 7222