Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Microbiologist
22%
#354 / 623
View rankingMicrobiologist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Protocols, plates and a first result.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Plate, incubate and read cultures.EstimateNo public source provides a precise figure. This is our estimate. | 20% | 12% | +2.4 |
Report to the clinician and not jump.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Quality, strains and documentation.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Biosafety, waste and kit.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 16% | +2.6 |
Not calling a negative that is a positive.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Protocols, plates and a first result
- Plate, incubate and read cultures
- Report to the clinician and not jump
- Quality, strains and documentation
- Biosafety, waste and kit
- Not calling a negative that is a positive
- microbiologo
Sources for this job· O*NET 19-1022.00· ESCO/ISCO 2131