Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Midwife
26%
#206 / 633
View rankingMidwife
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Provide prenatal, intrapartum, postpartum, or newborn care to patients.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Document patients' health histories, symptoms, physical conditions, or other diagnostic information.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Document findings of physical examinations.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 55% | +4.4 |
Monitor fetal development by listening to fetal heartbeat, taking external uterine measurements, identifying fetal position, or estimating fetal size and weight.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Order and interpret diagnostic or laboratory tests.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Perform physical examinations by taking vital signs, checking neurological reflexes, examining breasts, or performing pelvic examinations.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Develop and implement individualized plans for health care management.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Educate patients and family members regarding prenatal, intrapartum, postpartum, newborn, or interconception care.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 12% | +0.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 38% | 28% | +10.6 |
| Total | 100% | 26% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- hygiene in a health care setting
- microbiology-bacteriology
- childbirth
- health care legislation
- lactation
- obstetric ultrasonography
- analgesics
- neonatology
- pregnancy
- pharmacology
Sources for this job· O*NET 29-1161.00· ESCO/ISCO 2222