Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 653
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Music therapist
22%
#367 / 653
View rankingMusic therapist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Session, aims and the instrument.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Patient, the silence and not forcing the song.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Group, the one who shuts and the one who overflows.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Report, the marker and not selling miracles.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The ward, the noise and not bothering the rest.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Let it sound, and move what will not come out.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- music-therapy sessions
- instruments
- therapy groups
- silence
- markers
- the ward
- not force the song
- not sell miracles
Sources for this job· O*NET 29-1129.00· ESCO/ISCO 2269