Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Musician
21%
#424 / 623
View rankingMusician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Compose, arrange and produce demos.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 42% | +7.6 |
Scores, desk rehearsal and setlists.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 30% | +4.8 |
Play in concert, session or pit.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Rehearse with the band and lock the live show.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Contracts, touring and promotion.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
Lessons, commissions and keeping the instrument.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
| Total | 100% | 21% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Compose, arrange and produce demos
- Scores, desk rehearsal and setlists
- Play in concert, session or pit
- Contracts, touring and promotion
- musico
- musician
- instrumentista
- concertista
Sources for this job· O*NET 27-2042.00· ESCO/ISCO 2652