Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Neurosurgeon
19%
#511 / 623
View rankingNeurosurgeon
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Indicate, consent and the plan with neurology.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Craniotomy, spine and the tumour that bleeds.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 6% | +1.4 |
Neuronavigation, monitoring and the margin.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Neuro ICU, pupils and raised pressure.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Family, the deficit and rehab.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
On-call, the haematoma and signing go or no-go.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- craniotomy
- spine surgery
- neuronavigation
- brain tumour
- neuro ICU
- subdural haematoma
- intraoperative monitoring
- raised ICP
Sources for this job· O*NET 29-1241.00· ESCO/ISCO 2212