Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Notary
22%
#356 / 633
View rankingNotary
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Prepare drafts and deeds from templates.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 42% | +9.2 |
Check liens, titles and registry data.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 35% | +5.6 |
Advise parties on the act’s consequences.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Identify, authorise and authenticate in person.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 8% | +1.4 |
Protocolise, file at the registry and keep the record.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Resolve conflicts between parties at signing.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 10% | +1.2 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- advise clients
- draft contracts
- litigate
- interpret law
- Prepare drafts and deeds from templates
- Check liens, titles and registry data
- Advise parties on the act’s consequences
- notario
- notaria
- notary
Sources for this job· O*NET 23-1011.00· ESCO/ISCO 2619