Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Nursing assistant
23%
#289 / 623
View rankingNursing assistant
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Answer patient call signals, signal lights, bells, or intercom systems to determine patients' needs.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 12% | +0.8 |
Turn or reposition bedridden patients.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Provide physical support to assist patients to perform daily living activities, such as getting out of bed, bathing, dressing, using the toilet, standing, walking, or exercising.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 12% | +0.6 |
Communicate with patients to ascertain feelings or need for assistance or social and emotional support.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 12% | +0.5 |
Feed patients or assist patients to eat or drink.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 12% | +0.5 |
Measure and record food and liquid intake or urinary and fecal output, reporting changes to medical or nursing staff.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 12% | +0.5 |
Supply, collect, or empty bedpans.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 28% | +1.1 |
Lift or assist others to lift patients to move them on or off beds, examination tables, surgical tables, or stretchers.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 12% | +0.5 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 62% | 28% | +17.4 |
| Total | 100% | 23% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- care for patients
- diagnose
- nursing care
- clinical notes
- design interfaces
- prototypes
- figma
- hygiene in a health care setting
- health care legislation
- disability care
Sources for this job· O*NET 31-1131.00· ESCO/ISCO 5321