Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 643
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Palliative care doctor
22%
#361 / 643
View rankingPalliative care doctor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Pain, the scale and the rescue dose.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The room, the family and the one who will not hear.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Symptom, the route and not over-sedating.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The team, the home discharge and the weekend.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The oncologist, the limit and not walking away.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Be there, and not leaving the end alone.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- pain scales
- opioid rescue
- palliative sedation
- home discharge
- refractory symptoms
- grieving family
- subcutaneous route
- end of life
Sources for this job· O*NET 29-1229.00· ESCO/ISCO 2212