Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Paralegal
44%
#4 / 623
View rankingParalegal
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Prepare affidavits or other documents, such as legal correspondence, and organize and maintain documents in paper or electronic filing system.EstimateNo public source provides a precise figure. This is our estimate. | 21% | 55% | +11.6 |
Prepare, edit, or review legal documents, including legislation, briefs, pleadings, appeals, wills, contracts, and real estate closing statements.EstimateNo public source provides a precise figure. This is our estimate. | 19% | 55% | +10.5 |
Gather and analyze research data, such as statutes, decisions, and legal articles, codes, and documents.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 55% | +6.6 |
Investigate facts and law of cases and search pertinent sources, such as public records and internet sources, to determine causes of action and to prepare cases.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 55% | +5.5 |
Meet with clients and other professionals to discuss details of cases.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Direct and coordinate law office activity, including delivery of subpoenas.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
File pleadings with court clerks.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 22% | +2.2 |
Prepare for trial by performing tasks such as organizing exhibits.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
| Total | 100% | 44% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- design interfaces
- prototypes
- figma
- legal case management
- legal research
- legal department processes
- legal terminology
- court procedures
- compile legal documents
- handle evidence
Sources for this job· O*NET 23-2011.00· ESCO/ISCO 3411