Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Pediatrician
21%
#428 / 623
View rankingPediatrician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Prescribe or administer treatment, therapy, medication, vaccination, and other specialized medical care to treat or prevent illness, disease, or injury in infants and children.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Treat children who have minor illnesses, acute and chronic health problems, and growth and development concerns.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Examine children regularly to assess their growth and development.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Collect, record, and maintain patient information, such as medical history, reports, or examination results.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 12% | +1.3 |
Advise patients, parents or guardians, and community members concerning diet, activity, hygiene, and disease prevention.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 12% | +1.2 |
Examine patients or order, perform, and interpret diagnostic tests to obtain information on medical condition and determine diagnosis.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 12% | +1.1 |
Explain procedures and discuss test results or prescribed treatments with patients and parents or guardians.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 12% | +1.1 |
Monitor patients' conditions and progress and reevaluate treatments as necessary.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 12% | +0.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 21% | 28% | +5.9 |
| Total | 100% | 21% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- manage research data
- operate open source software
- demonstrate disciplinary expertise
- think abstractly
- manage personal professional development
- synthesise information
- develop own practices continuously
Sources for this job· O*NET 29-1221.00· ESCO/ISCO 2211