Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Penetration tester
26%
#207 / 633
View rankingPenetration tester
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Recon, scans and enumeration.EstimateNo public source provides a precise figure. This is our estimate. | 20% | 42% | +8.4 |
Write the report, evidence and CVSS.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 38% | +6.8 |
Exploit with judgment and not break the business.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Debrief with the client and retest.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Choose scope, rules and what is off limits.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
Research 0-days, labs and keep the craft.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
| Total | 100% | 25% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Recon, scans and enumeration
- Write the report, evidence and CVSS
- Debrief with the client and retest
- Choose scope, rules and what is off limits
- Research 0-days, labs and keep the craft
- pentester
- ethical hacker
- pentest
Sources for this job· O*NET 15-1212.00· ESCO/ISCO 2529