Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Personal trainer
27%
#150 / 623
View rankingPersonal trainer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Observe participants and inform them of corrective measures necessary for skill improvement.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 28% | +3.4 |
Instruct participants in maintaining exertion levels to maximize benefits from exercise routines.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Offer alternatives during classes to accommodate different levels of fitness.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Teach proper breathing techniques used during physical exertion.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 22% | +2 |
Monitor participants' progress and adapt programs as needed.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Plan routines, choose appropriate music, and choose different movements for each set of muscles, depending on participants' capabilities and limitations.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Teach and demonstrate use of gymnastic and training equipment, such as trampolines and weights.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 22% | +1.8 |
Evaluate individuals' abilities, needs, and physical conditions, and develop suitable training programs to meet any special requirements.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 27% | 28% | +7.6 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- demonstrate professional Pilates attitude
- manage fitness communication
- safely instruct about fitness
- identify customer objectives
- ensure safety of exercise environment
- analyse personal fitness information
- show professional responsibility
- provide fitness information
- prescribe exercises
- adapt Pilates exercises
Sources for this job· O*NET 39-9031.00· ESCO/ISCO 3423