Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Physicist
28%
#98 / 623
View rankingPhysicist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Simulate, fit and reduce data.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 50% | +11 |
Draft papers, posters and proposals.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 42% | +7.6 |
Design the experiment and the apparatus.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Measure in the lab or in the field.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Argue with the group and peer-review.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 15% | +2.1 |
Win machine time and funding.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Simulate, fit and reduce data
- Draft papers, posters and proposals
- Design the experiment and the apparatus
- Measure in the lab or in the field
- Argue with the group and peer-review
- Win machine time and funding
- fisico
- physicist
Sources for this job· O*NET 19-2012.00· ESCO/ISCO 2111