Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Physiotherapist
21%
#414 / 623
View rankingPhysiotherapist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, prepare, or carry out individually designed programs of physical treatment to maintain, improve, or restore physical functioning, alleviate pain, or prevent physical dysfunction in patients.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Record prognosis, treatment, response, and progress in patient's chart or enter information into computer.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Administer manual exercises, massage, or traction to help relieve pain, increase patient strength, or decrease or prevent deformity or crippling.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Evaluate effects of treatment at various stages and adjust treatments to achieve maximum benefit.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Direct, supervise, assess, and communicate with supportive personnel.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Confer with the patient, medical practitioners, or appropriate others to plan, implement, or assess the intervention program.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 12% | +0.8 |
Test and measure patient's strength, motor development and function, sensory perception, functional capacity, or respiratory or circulatory efficiency and record data.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Obtain patients' informed consent to proposed interventions.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 42% | 28% | +11.8 |
| Total | 100% | 21% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- orthopaedic manual physiotherapy
- medical terminology
- emergency surgery
- general medicine
- surgery
- human physiology
- geriatrics
- kinetics
- neurology
- pharmacology
Sources for this job· O*NET 29-1123.00· ESCO/ISCO 2264