Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Plasterboard fitter
19%
#514 / 633
View rankingPlasterboard fitter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Setting-out, tracks and the board cut list.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Studs, boards and the screw to the noggin.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Insulation, joints and hearing the neighbour.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Jointing, corners and the painter behind.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Services, pipe runs and not chopping extra.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Plumb, and not leaving the joint proud.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- fit plasterboard
- set out partitions
- tracks
- jointing
- acoustic insulation
- boards
- corners
- service runs
Sources for this job· O*NET 47-2081.00· ESCO/ISCO 7123