Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Port crane operator
18%
#562 / 623
View rankingPort crane operator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Stowage, bays and the twistlock.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Hoist, the wind and the spreader.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 6% | +1.4 |
Shift, the ship that arrives and the one that leaves.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Breakdown, the spreader that will not lock and stopping.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The docker below and covering nobody.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
Not hitting the ship, and leaving the bay clear.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 18% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- stowage
- twistlocks
- spreader
- bays
- lift boxes
- quay wind
- terminal shifts
- cover nobody
Sources for this job· O*NET 53-7021.00· ESCO/ISCO 8343