Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Probation officer
24%
#261 / 623
View rankingProbation officer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
The order plan, reporting and the conditions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Visit, interview and what they do not say.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Reports to the judge and the breach.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Network, work and the resource that is not there.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The victim, the offender and not mixing roles.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Call it in time, and not dressing the follow-up.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 24% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- probation
- order plan
- reports to the judge
- breach of conditions
- follow-up visits
- sentence conditions
- reoffending
- periodic reporting
Sources for this job· O*NET 21-1092.00· ESCO/ISCO 2635