Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Product owner
27%
#171 / 633
View rankingProduct owner
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Write stories, criteria and backlog.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 50% | +11 |
Maps, roadmaps and release notes.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Refine with engineering and design.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Talk to users and stakeholders.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Prioritise, cut scope and say no.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Accept the increment and own the value.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Write stories, criteria and backlog
- Maps, roadmaps and release notes
- Refine with engineering and design
- Talk to users and stakeholders
- Prioritise, cut scope and say no
- Accept the increment and own the value
- product owner
- po agil
Sources for this job· O*NET 15-1199.09· ESCO/ISCO 2519