Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Professional athlete
15%
#621 / 633
View rankingProfessional athlete
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Load plans, nutrition and video analysis.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 35% | +5.6 |
Social, contracts and travel diary.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Train and compete the craft.EstimateNo public source provides a precise figure. This is our estimate. | 26% | 4% | +1 |
Physio, sleep and prevention.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 8% | +1.3 |
Wear the shirt, press and the dressing room.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
Manage an injury and the end of a career.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 15% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Load plans, nutrition and video analysis
- Social, contracts and travel diary
- Train and compete the craft
- Physio, sleep and prevention
- Manage an injury and the end of a career
- deportista
- atleta profesional
- futbolista
- professional athlete
Sources for this job· O*NET 27-2021.00· ESCO/ISCO 3421