Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Prosecutor
22%
#334 / 623
View rankingProsecutor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Study the file and draft the indictment.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 40% | +8.8 |
Search case law and legally qualify the facts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 35% | +5.6 |
Coordinate with detectives and experts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Appear at trial and examine witnesses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Negotiate pleas and precautionary measures.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 10% | +1.6 |
Decide to drop, charge, or appeal.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 8% | +1.1 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Study the file and draft the indictment
- Coordinate with detectives and experts
- Appear at trial and examine witnesses
- Negotiate pleas and precautionary measures
- Decide to drop, charge, or appeal
- fiscal
- prosecutor
- ministerio publico
Sources for this job· O*NET 23-1022.00· ESCO/ISCO 2611