Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Radiologist
31%
#39 / 623
View rankingRadiologist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Prepare comprehensive interpretive reports of findings.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 55% | +6.6 |
Perform or interpret the outcomes of diagnostic imaging procedures including magnetic resonance imaging (MRI), computer tomography (CT), positron emission tomography (PET), nuclear cardiology treadmill studies, mammography, or ultrasound.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Review or transmit images and information using picture archiving or communications systems.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Obtain patients' histories from electronic records, patient interviews, dictated reports, or by communicating with referring clinicians.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 12% | +1.3 |
Document the performance, interpretation, or outcomes of all procedures performed.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 55% | +4.4 |
Communicate examination results or diagnostic information to referring physicians, patients, or families.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 12% | +0.8 |
Develop or monitor procedures to ensure adequate quality control of images.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Confer with medical professionals regarding image-based diagnoses.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 27% | 28% | +7.6 |
| Total | 100% | 31% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- manage research data
- operate open source software
- demonstrate disciplinary expertise
- think abstractly
- manage personal professional development
- perform project management
- synthesise information
- develop own practices continuously
- conduct project management
- manage projects
Sources for this job· O*NET 29-1224.00· ESCO/ISCO 2212