Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Real estate agent
27%
#130 / 623
View rankingReal estate agent
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Generate lists of properties that are compatible with buyers' needs and financial resources.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Answer clients' questions regarding construction work, financing, maintenance, repairs, and appraisals.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Promote sales of properties through advertisements, open houses, and participation in multiple listing services.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Contact property owners and advertise services to solicit property sales listings.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Display commercial, industrial, agricultural, and residential properties to clients and explain their features.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Coordinate appointments to show homes to prospective buyers.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Contact previous clients for prospecting of referral business.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Act as an intermediary in negotiations between buyers and sellers, generally representing one or the other.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 22% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 56% | 28% | +15.7 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- customer service
- contract law
- office administration
- real estate market
- mortgage loans
- property law
- maintain relationship with customers
- advise on property value
- identify customer's needs
- inform on renting agreements
Sources for this job· O*NET 41-9022.00· ESCO/ISCO 3334