Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 683
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Residential youth worker
19%
#535 / 683
View rankingResidential youth worker
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Shift, the sheet and the group.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Spike, the hold and not humiliating.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Night, the abscond and calling it in.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Court, the report and not dressing it.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The family, the visit and not taking sides.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Be there at the spike, and that they do not get hurt.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 19% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- incident sheets
- holds
- absconds
- court reports
- residential shifts
- family visits
- not humiliate
- the group
Sources for this job· O*NET 21-1093.00· ESCO/ISCO 2635