Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Sales promoter
22%
#371 / 623
View rankingSales promoter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Briefing, stand and the kit.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Shelf, the one who walks by and the one who stops.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Tasting, allergies and not pushing.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Data, contacts and not inflating.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The supervisor, the space and not covering the shelf.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Stop the customer, and not lying.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- stands
- tasting
- promo briefing
- contacts
- allergies
- the shelf
- promo kit
- store supervisor
Sources for this job· O*NET 41-9011.00· ESCO/ISCO 5242