Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 743
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
SCADA technician
22%
#480 / 743
View rankingSCADA technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Screen, tags and the alarm.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Field, the PLC and the one that will not answer.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Historian, the gap and not dressing it.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Network, the port and not leaving it open.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The shift, the doubt and not hiding the alarm.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
That they see the alarm, and not dressing the historian.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SCADA screens
- alarms
- historian
- tags
- ports
- field PLC
- not leave ports open
- shifts
Sources for this job· O*NET 15-1244.00· ESCO/ISCO 3114