Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Secretary
28%
#118 / 623
View rankingSecretary
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Minutes, mail and template documents.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 48% | +10.6 |
Diary, travel and expenses.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 42% | +7.6 |
Filter calls and visitors.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Anticipate the boss and the conflict.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Confidentiality and internal protocol.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
Board, clients and the team.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Minutes, mail and template documents
- Diary, travel and expenses
- Filter calls and visitors
- Anticipate the boss and the conflict
- Confidentiality and internal protocol
- Board, clients and the team
- secretario
- secretaria
- secretary
- asistente administrativo senior
Sources for this job· O*NET 43-6011.00· ESCO/ISCO 3343