Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Security guard
16%
#605 / 623
View rankingSecurity guard
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Logs, tagged rounds and digital access.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Cameras, control rooms and written protocols.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 22% | +3.1 |
Presence, rounds and physical control.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Incidents, ID checks and citizen’s arrest.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 8% | +1.4 |
Dealing with client, neighbour and police.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Night shifts, fatigue and judgment.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 16% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Logs, tagged rounds and digital access
- Presence, rounds and physical control
- Incidents, ID checks and citizen’s arrest
- Dealing with client, neighbour and police
- Night shifts, fatigue and judgment
- vigilante
- security guard
- guardia de seguridad
Sources for this job· O*NET 33-9032.00· ESCO/ISCO 5414