Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
SEO specialist
39%
#9 / 623
View rankingSEO specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 48% | +8.2 |
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 48% | +5.3 |
Monitor industry statistics and follow trends in trade literature.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 10% | 72% | +7.2 |
Measure and assess customer and employee satisfaction.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Measure the effectiveness of marketing, advertising, and communications programs and strategies.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 48% | +2.9 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
| Total | 100% | 39% |
Modelled workweek: 100% · Public evidence: 10% · Estimate: 90% · Confidence: Low
Skills and activities
- online ads campaign techniques
- web strategy assessment
- content marketing strategy
- e-commerce systems
- company policies
- perform online data analysis
- implement marketing strategies
- creatively use digital technologies
- manage budgets
- execute email marketing
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431