Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
SOC analyst
28%
#80 / 623
View rankingSOC analyst
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Triage, SIEM and the alert playbook.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
The false positive and the one that is ransomware.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
IOCs, correlation and the ticket.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
24x7 shift, handoff and the note to the CISO.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Contain, isolate and not killing the business.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Cut it off in time, and not ignoring the awkward alert.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- alert triage
- SIEM
- SOC playbooks
- IOCs
- contain incidents
- 24x7 shift
- ransomware
- event correlation
Sources for this job· O*NET 15-1212.00· ESCO/ISCO 2529